Introducing the 'C' Circle of Commitment 

'C' circle of Commitment - Charitable Partnerships. This circle focuses on creating the enthusiasm for charitable initiatives including caring for animal welfare, participation in local volunteerism, and fostering a brand-wide charitable focus
 
This circle aligns with UN SDG: 3-good health and well being, 11-sustainable cities and communities, 16-peace, justice and strong institutions and 17-partnerships for the goals

Charitable Partnerships is related to our Mission Vision Promise of “Live with Honour" and return on investment. At our 2020 Annual Brand Conference in Canmore we had a session on CSR and defined what was important. That along with a survey to our Coast Rewards members helped us establish a foundation for the CSR at Coast Hotels. 

1. Animal welfare and pet friendly – It's interesting that an overwhelming number of people from both our brand conference in Canmore, and our Coast Rewards member survey, also done in 2020, identified animal welfare as important. 

Therefore, Coast Hotels will commit that 50% of our volunteer hours will serve animal welfare. This ties in so well with our pet friendly hotel policy. During the pandemic in 2020-21 there were 3 million pet adoptions in Canada, so this goal is important now more than ever. 

 2. Local charitable initiatives also tie in with our O circle. Coast Hotels commits to have 100% of our owned & managed hotels participate in community service activities. 

3. Brand wide charitable focus - Coast Hotels commits to have 75% of all hotels participate in community service activities. Many of our hotels already participate with their community partners on fundraising and special events. It allows for our Ambassadors to feel engaged and also leads to some great exposure for our hotels in market, leading to business and revenues.

As a brand, we support charitable organizations at the annual golf tournament. In July 2022, we supported ALS Society of BC and the Vancouver Holocaust Education Centre.

The National Sales team supports this initiative at trade shows by offering clients a choice of charities to donate to on their behalf in lieu of client gifts.

We will continue to look for ways to align with charitable partnerships as we drive our CSR program forward.